Elements etc


Elem/Prin Assignment









































































Part1- Mental Perception

"A picture is worth a thousand words". In Media, perception is everything. If you are going to have effective media, remembering that "the medium is the message" we have to breakdown the elements that relate to effective design. Let's begin "looking" at how our brain helps us to look at things. 

"Click Here"
and play the "Art of Crime Game" to learn about, and test our mental perception. 

Now answer the following:

   1.] What hemisphere of your brain deals with how we perceive space & shape?
   2.] Interpretation of shape and language occurs in what part of your brain?
   3.] What must a visual artist train themselves to do in order to sketch well?

 Part 2 - Interpretation

Before we are able to critique a piece of work we "must come to terms" with art and design. There are "elements" and "principles" which categorically break down and identify the features and components that bring meaning to your media. This knowledge could  prove very helpful when designing your own creations. 
or clarification of these terms, click on the terms below for their definition.



When designing a visual piece of work, always remember 4 basic principles; Contrast, Repetition, Alignment & Proximity.

  • Contrast- You want things that are different or have different importance, to appear different. Elements of colour, size, shape, spacing etc give weight to aspects of your piece. Contrast is often what catches people's attention. Similarity of items is boring and don't draw in the on lookers.

  • Repetition of textures, fonts, colours, line thickness etc, provide strengths of unity and organization within your work.

  • Alignment connects the elements and directs the viewer's eyes. Alignment provides flow. If things are thrown on a page without thought, simply put where there is space, you end up with a hodge podge rather than a cohesive unit.

  •  Proximity- With proper proximity, related items are grouped together.This practice helps organize information for the audience in visual unit package that can provide a clearer message.

As you know; "It isn't so much what you say, but how you say it". Whether it is your tone of voice, capitalizing words in an e-mail or even the angle of the picture....It all affects the message. In the picture below, which is the bully (the stronger kid) and which is the poor weaker child?

Actually, they are both pictures of the same child. The angle of the shot leads us to see the boy in a broader perhaps bias perspective. Even me using the words Kid for one and child for the other reinforces such notions.


 Play the color game & learn about color. "Click Here"


If colour didn't matter, why were bad guys in old movies always portrayed in black, while good guys in white? Gold and purple represents royalty, purple is also the color of Easter. Why is black associated with death and mourning? Actually, that depends on where you are from. In the Orient, white is the colour of mourning.



1) Explain how color, even in the mating above, can set the Mood .

 2) Give 3 examples of color symbolism.

 3) What is the difference between movement and rhythm?

 4) Is emphasis and unity similar? Explain

The color wheel below also shows intermediate colors as well as Prim colours.

Answer the following by writing the corresponding numbers  for each color you believe represent the correct result:

1.]_________ In the wheel above, which colors are warm colors?
2.]_________ Which colors would be considered  cool colors?
3.]_________ What colors are considered neutral colors?

Try this:
Sensational Scribbles
Crayon Etching


Color: http://www.artlex.com/ArtLex/c/color.html